Introduction

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Just Diamonds by DeFred offers diamonds jewellery with uncompromising perfection in every aspect. We use only the finest diamond colour grades of D, E and F and employ the best cutting technique in the world to achieve 100% brilliance for all our diamonds.

3 Founders Profile

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MR. FRED HO
Principal Jewellery Designer

"Diamonds have always been sought after by women of different social status, ethnic background in whatever economy conditions. Just diamonds aims to produce the best diamond jewellery one can get for the amount of money that they are spending." - Fred Ho

Just Diamonds founder, Mr. Fred Ho was born in Hong Kong to a family of jewellery manufacturing. At the age of 18, he was sent to the New York Art School to learn design. In 1980, Fred seized the opportunity to supply jewellery to leading retailers in Singapore beore establishing his very own upscate jewellery shop, Jewels Defred located at the Grand Hyatt Singapore in 1984.

With more than 2 decades of experience, Fred is one of the few designers in Asia specializing in design and custom-made high end jewellery. His remarkable jewellery designs are inspired both by nature and art of sophistication. He specializes in creating exceptionally fine quality jewellery that is both unique and functioned. Fred's jewellery designs have won the hearts of numerous rich and famous, even royal families are among his pool of loyal customers.

MR. ELDEE TANG
Strategic Development

"The study of diamonds is a complex science and has a steep learning curve for those who are unfamiliar with it. Even experienced customers who have been buying diamonds for a number of years may not be able to distinguish quality diamonds from ordinary ones. Just Diamonds aims to grow our business by educating our customers with the essential knowledge of the inside trade." - Eldee Tang
Just Diamonds co-founder Mr. Eldee Tang holds a Master's Degree in Business Administration. He is a highly-regarded individual in the application of complex science business solutions and is responsible for directing his other ventures and its integrative brands of products to achieve regional growth.
Eldee will be applying his expertise into the business to lead Just Diamonds in its mission to raise the profile of the company amongst the renowned jewellers locally and internationally through his unique and bold marketing approach.

MR. HO WING KONG

Manufacturing & Operations

"When we mention jewellery, Hong Kong is renowned for our delicate craftmanship. Our establishment has been supplying to numerous established brands in the U.S and Europe for the past few decades. It is an honour for me to have started Just Diamonds with Fred and Eldee." - Wing Kong
Just Diamonds co-founder Mr. Ho Wing Kong was also born into a Hong Kong family with more than 5 decades of history in jewellery manufacturing and wholesaling. He is in charge of the production facilities for Just Diamonds as well as overseeing the entire operation in Hong Kong and Singapore.

With more than 4 hundred skilled craftsmen to ensure the quality of the jewelley, Wing Kong has a reputation for producing exquisite jewellery at world-class standards, and aims to extend the same level of quality to Just Diamonds. His life time motto of 'Quality Number One" has been atrributed as the reason why his products are so well-received and recognized in the jewellery industry.

Wing Kong's jewellery has been exhibited worldwide and has won various international awards for his fine workmanship and outstanding designs.

The Showroom

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The showroom features a signature ranges of fine jewellery.

Contact us at diamondsjd@gmail.com for an appointment now.

The 4C's of a diamond

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Click the image for a larger view.